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Corporate Communications must distribute time sensitive information and messaging to various
stakeholders, both internally and externally, on-air (TV, Radio) and on-line (websites, social networks, mobile
devices). Target audiences can include investors, professional media, journalist, employees, b2b partners,
or even key influencers online via social networks and blogs. The digital revolution has provided several
innovative solutions that are improving how corporations communicate across disparate outlets, however
with these new technologies comes even greater challenges, responsibilities, and the demand for timely
qualified decisions.
The Adidas new online press room (media centre) is a great example of where marketing and corporate
communications are converging. Corporations are now empowered with online destinations that can
provide professionals and the media 24/7 access to rich media assets, when, where, and how they want it.
The power of the Internet enables one-click access to video, documents, audio, and high resolution images,
which can be previewed, shared, or downloaded in real-time. In fact, full broadcast ready video content can
be delivered in a matter of minutes over any Internet connection. Furthermore, this centralized media
destination saves time and resources by providing journalists access to all major social media networks
(Twitter, YouTube, or Facebook) natively within the Adidas website. The take away for marketers here is that
most of the traffic on these open Press, Broadcast, and Media Centers are from consumers who are
demanding access to qualified information, current videos, images, and timely news, events, or
announcements.
Verticom helps companies centralize their media assets, prepare video production schedules, and deploy
mechanisms, that will streamline work flows, ensure timely delivery, ultimately providing greater
transparency, and controls. Our Managing Partners understand the process of managing time sensitive
information, and the underlying technologies that will empower your organization with a digital solution
that will meet your immediate needs and objectives today and in the future.
stakeholders, both internally and externally, on-air (TV, Radio) and on-line (websites, social networks, mobile
devices). Target audiences can include investors, professional media, journalist, employees, b2b partners,
or even key influencers online via social networks and blogs. The digital revolution has provided several
innovative solutions that are improving how corporations communicate across disparate outlets, however
with these new technologies comes even greater challenges, responsibilities, and the demand for timely
qualified decisions.
The Adidas new online press room (media centre) is a great example of where marketing and corporate
communications are converging. Corporations are now empowered with online destinations that can
provide professionals and the media 24/7 access to rich media assets, when, where, and how they want it.
The power of the Internet enables one-click access to video, documents, audio, and high resolution images,
which can be previewed, shared, or downloaded in real-time. In fact, full broadcast ready video content can
be delivered in a matter of minutes over any Internet connection. Furthermore, this centralized media
destination saves time and resources by providing journalists access to all major social media networks
(Twitter, YouTube, or Facebook) natively within the Adidas website. The take away for marketers here is that
most of the traffic on these open Press, Broadcast, and Media Centers are from consumers who are
demanding access to qualified information, current videos, images, and timely news, events, or
announcements.
Verticom helps companies centralize their media assets, prepare video production schedules, and deploy
mechanisms, that will streamline work flows, ensure timely delivery, ultimately providing greater
transparency, and controls. Our Managing Partners understand the process of managing time sensitive
information, and the underlying technologies that will empower your organization with a digital solution
that will meet your immediate needs and objectives today and in the future.
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Corporate Communications
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Case Study & Value Proposition
Adidas- Next Generation Online Press Room
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