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Professional Services
Verticom provides vertical leaders in media, entertainment, and independent producers with professional consulting and strategic
planning services. Verticom navigates the new world of multiplatform convergence, which empowers our clients to make qualified
decisions related to distributing content over multiplatform outlets, devices, and networks.
Verticom works with its customers to identify and execute well defined strategies by leveraging our unique Verticom 360° focused
solutions to facilitate interoperability between distribution/syndication, content, technology, monetization, and operations.
Verticom understands the complexities of work flows, technologies and operational logistics that are essential in galvanizing
vertical market leadership.
planning services. Verticom navigates the new world of multiplatform convergence, which empowers our clients to make qualified
decisions related to distributing content over multiplatform outlets, devices, and networks.
Verticom works with its customers to identify and execute well defined strategies by leveraging our unique Verticom 360° focused
solutions to facilitate interoperability between distribution/syndication, content, technology, monetization, and operations.
Verticom understands the complexities of work flows, technologies and operational logistics that are essential in galvanizing
vertical market leadership.
Distribution- Every vertical market has a unique audience, with its respective distribution and syndication outlets, platforms,
and networks. The convergence of multiplatforms enables ubiquitous access, which requires greater controls.
and networks. The convergence of multiplatforms enables ubiquitous access, which requires greater controls.
Content- The digital age is empowering organizations to have greater control over their content assets than ever before.
Defining a well planned content strategy that meets financial, platform and audience demands will ensure cost effective growth
and scalability.
Defining a well planned content strategy that meets financial, platform and audience demands will ensure cost effective growth
and scalability.
Technology- The goal is a centrally controlled media network that provides interoperability, reliability and scalability.
Identifying the appropriate technological resources and solutions to meet business objectives requires an understanding of the
correct systems architecture and implementation of both internal and 3rd party technologies.
Identifying the appropriate technological resources and solutions to meet business objectives requires an understanding of the
correct systems architecture and implementation of both internal and 3rd party technologies.
Monetization- Varied content over disparate platforms requires a flexible and nimble monetization strategy that can easily
adapt to both business and customer demands. Over the past decade, advertising and sponsorship have been the primary
sources of revenue for digital platforms. However, vertical markets and specialty interest groups are proving that paid access
can be a desirable alternative.
adapt to both business and customer demands. Over the past decade, advertising and sponsorship have been the primary
sources of revenue for digital platforms. However, vertical markets and specialty interest groups are proving that paid access
can be a desirable alternative.
Operations- Multimedia initiatives resulted in siloed operations. Multiplatform media convergence now requires a unified
operating strategy to effectively navigate interdepartmental needs. Verticom helps bridge the gaps by establishing workflows
and best-practices that establish a common centralized vertical network.
operating strategy to effectively navigate interdepartmental needs. Verticom helps bridge the gaps by establishing workflows
and best-practices that establish a common centralized vertical network.
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